The IED Libraries of Milan and Rome are pleased to announce that a new database, The Easy Way, is now available—an advanced tool for monitoring and analyzing advertising activities and communication campaigns.
The Easy Way offers a wide, constantly updated digital archive of advertising campaigns, allowing users to consult and analyze creative content distributed across major media channels, including television, print, radio, web, social media, and outdoor advertising.
The database also enables searches by brand, product sector, time period, and media type, providing a structured and historical overview of communication activities, useful for comparative and trend analyses as well.
For access, please contact the local librarians.
The resource is reserved exclusively for students in Milan and Rome.