Emerald is a database that provides full text access to over 300 academic journals and over 3,300 e-book titles on brand management, customer experience, events planning, sustainability, empowerment, innovative designs, etc.
The full-text versions of 146 magazine titles which were originally only available in hard copies (backfiles) and over 6,000 open access contents are also available.
There is also a noteworthy collection of case studies (strictly peer-reviewed) accompanied by teaching notes.
How to access the resource
On Campus: www.emerald.com. If you use your own PC you must be connected to the IED Wi-Fi.
Off Campus: OPAC reserved area. Apply for your credentials at the library or here. Once you have logged in, you will find the Emerald access link in Databases.
When you select a content you want to download, a number of access options will be displayed at the top of the page. If you are authenticated, via your IP address or personal credentials, you will be able to access the content using a Research Pass token.
See the Emerald user guide for further information.